Proposte is a textile show that is beautiful in many ways. On one hand – amazing views over Lake Como and its enchanting atmosphere, on the other – high concentration of producers and innovative technological decisions.

So it’s no wonder that key buyers and decorators alongside with the chief executives of the leading editors traditionally visit Proposte. This year textile beau-monde was here as well.

Proposte views itself as a show of manufacturers working with large editors and retailers. That’s what makes it different from, for example, the top-grade Deco Off or large but eclectic Heimtextil, that are targeted more at private design studious and textile shops.

However, this year the Deco Off editors started to present their collections alongside with those of Proposte to show their prices can compete with producers’ ones. Generally, there are much more editors at showrooms of villas now.

An obvious reflection of globalization process and the fact roles are changing now. Producers talk about the origin of material they use more and more openly. They also don’t conceal the fact that the part of required industrial processes is carried out in Asian countries.

There are more and more combined forms “producer-editor”, when producer buys part of its materials on other markets and in that way makes its collections wider: Casalegno Tendaggi, Mario Cavelli, Terlmost use these forms.

Many companies today talk clearly about the Asian origin of their collections: “Part of the collection is from Asia, but we can guarantee its quality and availability in stock”.

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Speaking about technologies, we saw less design-connected decisions this year, such as, for example, new ways to combine different technologies.
Also there are much less exaggerative designs than the last year. Even Italian companies made their style more calm, in a European way.

There is a great emphasis on industrial technologies, for example the original techniques of the raw material processing (such as FR Coex). Different eco-trends are developing at Proposte, there are more linen-based collections as well now.

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More details about new trends you can find in our latest Proposte 18’ review, companies navigator and interviews at WilliZ.

To sum it up, we feel that Proposte is developing and getting its own unique image that is far beyond the local show of Italian manufacturers – that is how everything has started.