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20 IMPORTANT SECRETS. How to attract clients of different age. Every designer of curtains has to read this article.
Our clients are changing, other generation has another imagination and inquiries. "The client became another", - it is a typical complaint of the designer with big experience. How can we be successful and attract clients of different age?

Up-to-date companies use the theory of generations for this purpose, they offer a different approach for each generation, goods, design, the principles of service. Today we will consider the main postulates of this theory and how to apply them in curtain business.

11.02.2015, Бизнес
At the beginning briefly about the theory of generations.
WHAT GENERATIONS ARE THERE?
A generation is people, who were born in 20 years. Now we have 3 generation in our country which are important for sales of curtain

The postwar generation (1943-1963). The American title is “baby boomers”because there was a demographic explosion

X-generation – «Pepsi-generation» (1963-1983).

Y-generation – "generation of social networks" (1983-2003).

Now the biggest generation is X-generation. It is gradually replacing the generation of baby- boomers, and now the X-generation is on leading posts.
But recently Y-generation has been doing more and more purchases. Adult sellers don't get used to it and often don't understand how to sell them effectively .

We wouldn’t go into details of the theory of the generation, we will highlight onlyabout the most important things for the attraction of the clients.

POST-WAR GENERATION (BABY-BOOMERS), AGED FROM 51 TO 71 YEAR.
Their slogan: "Cheap, but rich".
This generation saw a lot of things, therefore for them it is important to show, that everything is good.

WHAT DESIGNS BABY-BOOMERS ARE LOOKING FOR
For baby-boomers curtains have to look more expensive than they are in real. It has to attract attention and be "gaily decorated". That is why they like difficult lambrequins.

How do they choose?
Usually they choose for a long time, they look for in many salons. Thus, in a salon they can continue to compare the prices, structure, the country of origin, a colors, etc. for a long time. For them the interior of salon isn't so important as the service of consultants.

HOW TO SELL CURTAINS TO PEOPLE ABOVE 50
• Surround them with attention, they appreciate it.
• Give them a chance to choose and compare. Offer variants from different collections, pay attention to a variety of options.
• Offer elegant fabrics, bright colors, difficult drawing or gloss.
• Give them a chance to save money. Show a similar, but cheaper variant of fabric.
• Show them examples of difficult designs of curtains.
• Main phrase: "Curtains have to be beautiful".

X - GENERATION –
Their slogan: "Especially for me".
This generation likes independence and identity. It is important for them to emphasize their status, and that they belong to people of a special level.

What design are they looking for?
Originality is important for them . Curtains for them are an opportunity to emphasize their identity. Thus, the ostentatious luxury doesn't interest them any more. If fabrics look decently, but from the elite collection, it will suit them well.

How do they choose the curtains
The status of salon is an important thing, therefore first of all they are looking for "the most decent" salon. They prefer big salons and large shopping centers. When they trust the seller, they make a choice on fabrics, a design and a cost. They like make-it-their own choice. They value brands as a way to emphasize their status.

HOW TO SELL CURTAINS TO PEOPLE FROM 30 TO 50
• Don't impose. Give them a chance of a free choice.
• Draw their attention to brands, logos and the country of origin.
• Tell stories about producers of fabrics, they appreciate legends.
• Ask about preferences, don't impose your opinion. This generation appreciates their own opinion.
• Emphasize the level of salon, tell stories with status people. "One of clients, was the owner of an autoshop, he wanted a curtain the same color of his car …", etc.
• The most important thing: offer a design with individual decisions. It has to be different!
• Main phrase: "curtains have to give pleasure for you".


Y-GENERATION –
Their slogan: "It is so amusing".
Most likely, Y-generation won't come to a standard salon. They will surf the designer in the Internet or learn about a beautiful, unusual "design boutique".

WHAT DESIGN IS Y-GENERATION LOOKING FOR?
Trends are important for them: vintage, ecology. Brands and the status are not important for them, it has to be interesting, unusual or popular.

HOW DO THEY CHOOSE CURTAINS
First of all it is through the Internet and social networks. They come in shopping centers to have a good time. When they see something unusual, they will start to choose. If someone of friends ordered your curtains, they will make a choice easily. They don't like seller’s imposing, they like to do own a choice.

SO: HOW TO SELL CURTAINS WHOM UNDER 30
• Be an expert, but not a seller
• Make the process of choosing interesting. Tell interesting stories and entertain them.
• Focus their attention on fashionable themes, interesting designs and combinations.
• Show natural and eco-friendly fabrics.
• Use thing which can surprise. Not only something for curtains, for example an unusual vase, business cards, etc.
• Use a program of loyalty as "big discount for your friends when they order curtains at our salon".
• Main phrase: "curtains – it is not a boring rag at the window".

SUMMARY
You can find an approach to every client, it is important to remember, one approach for all people doesn't exist. It is uselessly to deny values of generations, which are not close to you, it is better to understand and see it, that will be an interest in their eyes. We hope that with these pieces of advice, you will have more clients of all generations!

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