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Trends to require today. Discover Heimtextil 2017
19.01.2017, Выставки
We are going to Heimtextil for interesting fabrics, new contacts and, of course, for trends.

We hope to see what king of fabrics will be in demand among the customers in the new year, how will be changed the tastes of people under the influence of the fashion brands advertising and changes in the society.

It is important to note from the experience of the previous exhibitions that Heimtextil trends have a very explicit reflection in the collections of the key factories throughout the whole year. And in recent years, actual trends began to arrive fast enough on the Russia market.

Therefore, we have concerned with special attention to the trend area.


Turn on the surrounding world
Last year began at Heimtextil under the motto of wellbeing Wellness 4.0, it reflects the human desire to protect from the aggression of the world and turn the home into an island of calm and security.

But already in August, the emphasis has shifted: at Intertextile Shanghai new theme was announced Far Away «Going beyond the brinks" at the September Maison & Objet - «The game» House of Games.

And main topic of this year's Heimtextil was a discovery.

"Age of discovery is not over yet," - Simon Maro.
Quote of the Italian climber, which has become the inspiration for the trend-zone.

So, the consumers come out from the safe cocoon and seek for the new sources of emotions and vital energy.



4 trends of the exhibition
Heimtextil trends reflect the search for a new in four directions: investigation of the virtual world, the outer space, nature and culture.

Expanding the temporal and spatial boundaries, space exploration, futurism, opportunities of the virtual world, tailor-made products and "smart home".

Trends are unified by the search for a new emotional experience, the scope for pure creativity and some courage in the textile solutions.

New trendy colors and the main emphasis on originality, the desire to surprise with unusual materials and unusual designs and textures.

Trendy colors
The main colors of the exhibition can be considered emerald-blue shades and their complements terracotta and ocher.


Exhibition hits:

Emerald color;

Green color;

«Mineral Blue» in combination with gold and emerald;

Terracotta and ocher;

"Vibrating" colors;

Gray-black gamma (smooth transitions).
Apelt

Raymakers



Baumann Dekor

Deco Design Fürüs

Baumann Dekor

Textures
Search for the new in trends has led to emphasis on unusual, eye-catching textures.

Most popular:

Wrinkled textures, the effect of origami, plisse;

3D effects in prints, three-dimensional applications;

Fabrics with sheen (lurex, sequins, reflective surfaces).

Dimora





R&P

R&P

Dimora





4 main trends

Virtual World Exploration (Virtual explorations)

Continuing popularity of floral and geometric motifs, this trend brings game and textures of the virtual world into them.

Techno-organic flora, fantasy flowers in the form of embroidery or volumetric application on the fabric. Geometric patterns resembling cellular structures.

3D effects, the effect of reflections on the water surface due to the use of brilliant yarns reflecting elements and lamination.

"Vibrating", vivid colors, flowing from one to another. Pearl luster, transparency, play of light. The unexpected application of nets and technical fabrics.








Dimora

Rekor

Edmund Bell



BC Group







Cultural explorations

This year, it is not already the preservation of traditions. The borders between nations and cultures are erased, created original bright eclectic and universal language of design.

Ethnic interiors are becoming more elegant and universal. Now it is a modern look at the traditional ornaments and manufacturing techniques.



On the other hand, natural fabrics and applying of handmade production techniques combined with courageous solutions, emphasizes, for example, large weaving, origami effect due to the use of pleating.
















Rekor

Rekor

Trimland

Modlia Textile

GM Syntex

Modlia Textile

Castilla Textil

Textil Casa Moda

Textil Casa Moda





Planetary explorations

This year abstract textures also have gone in search of innovative solutions: a study of the matter depth and attempts to create new structures in the tissue.

The minerals from other planets continue the precious stones theme and marble texture. In place of black-and-white graphics come frayed, fuzzy surface in gray-colored sulfur.

The contrast of matte and shiny yarns appeared and it gives the fabrics an unusual effect.



Membrane fabrics with an unusual structure, fabrics with volumetric lining and stitches with relief ornament.

New sophisticated blue, as so-called Mineral Blue, has become a key color of this trend.
















R&P

Raymakers

Raymakers

Rekor

Agena

Dimora

Dimora

Deco Design Fürüs

GM Syntex




Natural explorations

Conscious attitude towards nature and the value of natural materials. Inspiration by natural elements and textures, recreation of the tree bark texture, of animal skin, of the water and soil surface.

This year the nature theme was complemented with innovative processing techniques, new natural fibers began to be used: nettle, mosses, and algae. The emphasis on the coarseness of shapes and materials.

Green and emerald colors became the principal accents.
Apelt

Kobe

Jab

Modlia Textile

Modlia Textile













Trimland







Expert’s opinion
Kseniya Lery, founder of a trend-bureau ".Trendsquire"

I would like to point out that the trends presented at the international exhibitions, is important to consider from the perspective of the russian buyer.

The virtual world, Space, Culture, Nature are the constants. Their importance can not be denied, but the question of how it manifests itself in aesthetics, refer to the lifestyle and values of the buyer.

For example, Nature. For the buyers in Europe and Russia, in view of the global differences in culture, historical past, its perception - two close, but still a different code. If Europeans rethinking of the natural recourses use is a live, hot topic, but for the majority of the audience in Russia the saving, thrifty attitude to nature is only gently growing today. Therefore, and visual solutions are different. Rather, we look at the roots and wealth of natural diversity in the contemporary visual reading.



We will definitely continue the story about the trends of this year in the reviews of other exhibitions and are planning to hold a principle seminar in Moscow. Follow our announcements.



Also read
Горячий обзор Heimtextil Frankfurt 2017 williz.ru/info/1626/

РЕЙТИНГ ПОСТАВЩИКОВ 2016 williz.ru/info/1627/

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